Upgrade Campaign partners with Twilight Bistro and Market to offer fresh produce | Business
Twilight Bistro in downtown Evansville will offer fresh produce beginning today. The restaurant and market, located on Main St., is partnering with Welborn Baptist Foundation.
“The benefits of eating fresh fruits and vegetables are well documented”, explains Kevin Bain, Executive Director and CEO of the Welborn Baptist Foundation. “By making fresh produce readily available in new locations, the Upgrade Campaign hopes to deliver those benefits to more and more Tri-State residents.”
The owners of Twilight Bistro say with more people moving to Downtown Evansville, the need for a market where fresh produce could be purchased was evident.
The Upgrade campaign launched a similar project at Riverside Foods last year.
The purchase of start-up equipment and supplies for Twilight Bistro and Market was made possible with funding from the Centers for Disease Control and Prevention’s Communities Putting Prevention to Work (CPPW) grant program which focuses on decreasing overweight and obesity rates through improved nutrition and increased physical activity. The Welborn Baptist Foundation, in collaboration with the Indiana State Department of Health, received a $2.5 million CPPW grant in March 2010 to apply best practice strategies toward improving nutrition and increasing physical activity in Vanderburgh County.
“The grant allowed us to implement projects that would help make healthy choices easier for our residents”, explains Andrea Hays, Director of the Upgrade Campaign at the Welborn Baptist Foundation. “By providing another access point, we hope to increase consumption of fresh fruits and vegetables among the growing number of people who live and work in Downtown Evansville.”
The Upgrade Campaign was designed to help area residents achieve health improvements by making small lifestyle changes. Building off the momentum from their past corner store project, the Upgrade Campaign hopes this most recent endeavor will serve as a model for other stores throughout the community.
To learn more about the Upgrade Campaign, visit www.upgradenow.org.